Rewind The Fifties          

Skin Was In

by Jeff Little

bi·ki·ni
Pronunciation: b-k n

noun: a woman's scanty or brief two-piece bathing suit

True enough. But what most conventional definitions won't tell you is that in the 1950's (as in all other eras), skin was in. And ever since the mid-1940's, skin was in a bikini.

The modern bikini bathing suit was born in 1946. Its namesake was Bikini Atoll, part of the Republic of the Marshall Islands located in the Central Pacific. Sadly though, the now famous swimwear was not the only thing generating heat in that part of the world at the time.

The Marshall Islands are known to most as the site of United States nuclear testing in the 1940's and 1950's. Fortunately, the testing has stopped but the bikini has not.

Designer Louis Reard is credited with designing the bikini as we know it today. Oddly enough, while few people kicked up a fuss about nuclear weapon testing, they were outraged at the brevity of the garment which took its name from the region where the tests were being conducted.

(Reard predicted the burst of excitement over the swimsuit would be like the atomic bomb).

Reard was right. The bikini was considered so scandalous that he couldn't find a model to wear his design. Defying convention, he employed Micheline Bernardini, a nude dancer from the Casino de Paris to unveil it in France on July 5, 1946. But the outrage continued.

The bikini didn't catch on in the United States until 1957. Popularity grew when it was worn (quite skillfully) by Brigitte Bardot in the film And God Created Woman. But Ms. Bardot's hastening of the demand didn't end an 11-year prude-a-thon. It actually revived a trend that was over 1,600 years in the making.

Anthropologists have concluded that what we now call the bikini was worn long before the 1940's. Ancient art depicts women wearing the garment as early as 300 B.C.

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Nuclear Testing, Bikini Atoll

The Modern Bikini

Micheline Bernardini helps introduce
the modern bikini.

Ancient art depicts women wearing the garment as early as 300 B.C.

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