CHATTY CATHY DOLLS
Author: Cathy Rogers
Chatty Cathy was a hugely popular,
pull-string talking doll dreamed up
by Elliot Handler, one of the
co-founders of Mattel in 1959. She
looked, dressed and sounded like a
four-year-old girl—complete with
freckles, bangs, buck teeth and a
round tummy. She also had a pointy
finger, rooted hair, and wide,
“sleep” eyes. A pull-string located
at the back of her neck activated a
miniature record player that emitted
sound through a cloth-covered
speaker on her stomach.
Originally, she spoke 11 phrases,
played at random, that included
“Please give me a kiss,” “Tell me a
story,” and “Let’s have a party.”
Handler’s wife, Ruth, came up with
the doll’s name, purportedly because
it needed to be something memorable
and appealing. Of course the name
was as catchy as the doll was
popular and became a buzz word for
talkative personality types.
The
original doll was 20 inches tall,
had short blond hair and blue eyes,
and was dressed in a blue gingham
party dress, with matching hair
ribbon and blue velvet shoes. June
Foray was the original voice of
Chatty Cathy. Foray also was the
voice of Rocket J. Squirrel of the
Rocky & Bullwinkle cartoon
show. The doll cost less than $20
and came with a storybook, shoe
horn, warranty and certificate of
authenticity. She was made of vinyl
and had a soft vinyl face. In 1960,
the first Chatty Cathy TV
advertisement appeared.
Soon
after, other Chatty Cathy versions
were available with various hair and
eye color combinations. Hair colors
included blond, brunette and auburn.
Eye colors were brown and blue. Two
black Chatty Cathy dolls were made;
one had pig tails and one wore a
page boy haircut. A Canadian version
of the doll was released in the
early 60’s. Some of the doll’s
phrases varied slightly to allow for
cultural differences and the shape
of the iris of her eyes created a
“pinwheel” appearance. Chatty Cathy
also came in Spanish speaking model.
In the early 60’s, other revisions
included pig tails and a smaller,
harder face. By 1963, Chatty had 18
phrases in her repertoire.
And,
of course, there were also spin-offs
including Chatty Baby, Tiny Chatty
Baby, Tiny Chatty Brother, Charmin’
Chatty and Singin’ Chatty, and Matty
Mattel. But the original Chatty
Cathy was the most popular. Her
separately-sold accessories included
multiple outfits, bed, stroller, TV,
tea set, and armoire. The 50’s and
60’s versions of the doll came in
one of three types of boxes: a pink
carton; an aqua open-window box; or
a picture box (with one of two
photos). By the late 1960’s she had
a new voice—that of actress Maureen
McCormick, who played Marcia on
The Brady Bunch television show.
Currently, original and reproduction
Chatty Cathy clothing, shoes,
accessories—even replacement
teeth—sell on eBay. Other items such
as puzzles, record albums, address
labels and business cards indicate
that the doll has a loyal following.
Collectors’ clubs can also be
located on the Internet. According
to most resources, the Canadian
dolls and one of the black dolls are
considered the most difficult to
find. And to excite fans of its most
successful talking doll, Mattel
issued a collector’s edition in the
late 1990’s.