Winky Dink and You

by Lori Ritchie


The concept of interactive television for kids was around before the exclusively kid-oriented network channel Nickelodeon’s “Blue’s Clues” and “Dora the Explorer.”

CBS premiered the program “Winky Dink and You” on Saturday October 10th, 1953 at 10 am.

The black and white program hosted by Jack Berry featured an animated star-headed character named Winky-Dink and his dog Woofer. The host was joined by a bumbling assistant named Mr. Bungle played by Dayton Allen. Winky’s friends who made appearances on the program include Mysto the Magician, Mike McBean, and Dusty Dan.

The interactive nature of the hit program relied on “Winky Dink Kits” that included five crayons and a piece of acetate. During each episode, Winky Dink would find himself in a bit of trouble which required assistance from viewers at home. The program did include a live audience as well, however, just as most television shows of this era. The piece of plastic was known as the “Magic Window” and the host encouraged kids at home to draw ropes, bridges, and other props to help Winky out of his jam.

The “Winky Dink Kits” were an ingenious marketing success with well over two million units old. The kits were sold for 50 cents a piece and included a clean up cloth. There are many reports of youngsters who decided to participate in the program without the plastic overlay to an untold number of parents’ dismay. Another intriguing part of “Winky Dink and You” was the inclusion of a secret message in each episode. Who can resist the allure of a secret message after all?

Jack Berry hosted “Juvenile Jury” and other earlier game shows prior to his stint on “Winky Dink.” Dayton Allen also provided for the voice for Woofer along with portraying Mr. Bungle. Allen’s voice talents also included Deputy Dawg and mayor Phineas T. Bluster on “The Howdy Doody Show.” Winky’s voice was voice actress Mae Questal also remembered for her creative contributions to the characters Betty Boop and Olive Oyl.

The “Winky Dink” series and character was created and co-owned by Harry W. Prichett, Sr. and Edwin Brit Wyckoff, and was a Barry/Enright/Friendly Production in association with CBS-TV. The original program aired through April 27, 1957. A revival of “Winky Dink and You” was attempted in 1964. The program was syndicated and included 64 new episodes. A movement among consumer groups concerned with the effects of television radiation stirred enough concern to put the newer version of Winky Dink out of commission.

The theme song from “Winky Dink and You” may bring back fond memories of this innovative programming:

Winky Dink, and you
Winky Dink, and me
Always have a lot of fun together
Winky Dink, and You
Winky Dink, and me
We'll be pals in fair or stormy weather.

All the kids who heard
Winky's magic words
Make a wish and then they all shout Winko

What a big surprise
Right before their eyes
Wishes do come true from saying Winko

Presto, Chango that's a thing of the past
Winko, Winko works twice as fast

Winky Dink, and you
Winky Dink, and me
Always have a lot of fun together
Winky Dink, and You
Winky Dink, and me
We'll be pals in fair or stormy weather

      from www.cfhf.net/lyrics/winky.htm

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