Fifties Food          

Snap, Crackle, Pop and Pow: Little Known Facts about Rice Krispies


by Avis Yarbrough

If you grew up watching Saturday morning cartoons or just television on a regular basis then you probably know who Snap, Crackle and Pop are. For those of you who donít, they are the three elves that have been used to market Kellogg's Rice Krispies to kids and adults for decades. 

What you might not know is that before the 1950ís Snap, Crackle and Pop had a fourth brother named Pow. The marketing department felt that Snap, Crackle and Pop was catchy enough, so Pow got the axe. 

Unlike the Rice Krispies blue box of today, in the 1950ís the cereal box was white. In the middle is a bowl filled with Rice Krispies and blueberries, and in small print, the words snap, crackle, and pop appear.

Did you know that in 1963 the Rolling Stones recorded a short song for Rice Krispies television commercial ?

The Rice Krispies song is as follows:

Snap, what a happy song/snap is the happiest sound I found/ Rice Krispies. You may clap, rap, tap, slap but snap makes the world so round/snap, crackle, pop.

Crackle, I say its crackle, the crispy sound/ you gotta have crackle or the clockers would/ Geese crackle, feathers tackle, belts buckle, beets pickle, but crackle makes the world go round, snap, crackle, pop.

Pop, I insist that Popís the sound/ The best is missed unless Popís around/ You canít stop what happens when the cerealís poppin/ Pop makes the world go round/ snap, crackle, Pop rice Krispies.

Piff, Paff, Puff is Sweden for snap, crackle, and pop.

Lastly, Snap, Crackle, and Pop are brothers. Snap is the oldest, he wears the bakerís hat. Crackle is the middle brother and he wears the red and white stocking cap. Finally, Pop is the youngest and he wears the military cap. 

more articles by  Avis Yarbrough

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