In 1950, Short hair gives way to longer tresses and a few women wear
"chignons."
Makeup sales rise dramatically as women copy
Parisian "doe eyes", using pencil, mascara and shadow to extend and emphasize
the eyes.
In 1951, Some women downplay their eyes with natural brows and lighter makeup,
but"does eyes" remain in vogue for much of the first half of the decade.
At the end of the year the "Poodle Cut" brings back short
hair. But teenagers pull their hair back into an elastic band and "pony tail"
enters the American vocabulary.
In 1952, Many return to soft waves or long bobs. The tight curls of the less
than-flattering poodle cut demanded either a permanent of 125 pin curls every night along
with a biweekly trim. Some women imitate Mamie Eiserhower's long bangs.
Our cosmetic trend pretty much remained the same in 1952 & 1953.
In 1953, For the more flattering, easier to-maintain Italian haircut, short
casual layers brush forward around the face.
In
1954,During the first years of the decade, teenage boys wear
a duck-tail or flat- top haircut, while most men opt for the crew cut.
Max factor introduces Erace, a flesh-colored makeup stick for concealing dark circles
under
the eyes.
In 1955, With back combing and brushing, hair puffs out into "Bouffant"
styles.
Cosmetics and toiletries mushroom with an astounding 250 new trademarks. More
women add eye shadow to their makeup cache.
In 1956, Teenage girls wear their hair in a "ponytail"
while many women prefer the upswept style or "Chignon" of
My Fair Lady. Young guys go for Elvis Presley's oily ducktail and sideburns.
Sales of women's hairspray and and men's shaving cream sky rocket as aerosol
containers revolutionize the cosmetics industry.
In 1957, The small, sleek hairstyle is gone and many women wore
loose waves brushed full at the sides. After dithering over "Is It
True That Blondes Are Never Lonesome?" and "Is it True Blondes Mary
Millionaires?" Lady Clairol selects "Is It True Blondes Have More Fun?"
Hugely successful, the ad campaign introduces a new phrase into American vocabulary. Under
the impact of singer Elvis Presley, the very short sideburns of the early 1950's extend
another 1 1/2 inches to form a rectangle of longer, thicker hair in front of each ear.
In 1958, Teasing creates fluffy "petals" of hair curving around the ears
and forehead.
To proclaim their womanhood, teenagers switch from lipstick to eye shadow and
false eye lashes
In 1959, A revival of the" Garbo " and Carole Lombard" look-polo
coats, blond materials, deep swagger hats-brings back softer hair. A department store in New York sells wigs in 15 different shades including
"orange ice."
In a short- lived fad, some 30 cosmetic companies offer white lipstick.
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