"YEEHA!"
Author:
Jeff Little
It was probably
stated best in Howard Hawks' 1948 classic Red River (although
it's been repeated many times over the years). "Yeeha!"
Yeeha! It's the Westerns! The rootin' tootin', six-gun shootin'
king of TV and movies in the 50's.
Always a Hollywood favorite, the western genre permeated pop
culture as never before in the decade of the 50's. Both the
big and small screens were filled with cowboys, Indians,
thrills, spills, chills, gunfighters and more historical
inaccuracies than a school marm has corsets.
Thanks to the growing popularity of television, Westerns had
become inescapable…and incredibly popular. Two of the longest
running shows in the history of TV were born as Westerns in
the 50's. Bonanza (1959-1973) and Gunsmoke (1955-1975) each
ran during three decades as only two of the many highly rated
programs of the Western persuasion.
Originally geared to a youth audience, programming like Roy
Rogers (1951-1957) and Hopalong Cassidy (1949-1951) soon gave
way to more adult Western fare such as Wagon Train
(1957-1965), Have Gun Will Travel (1957-1963), and Maverick
(1957-1962). But the popularity of television's seemingly
endless cattle drive of pistol-totin', ridin' and ropin'
hoe-down of hits in no way deterred West Coast filmmakers.
When it came to producing Westerns, Hollywood was still rollin',
rollin', rollin'.
John Ford, arguably one of the greatest directors of all time
(in any genre), directed 4 features in the decade of the 50's,
and another brilliant filmmaker, Howard Hawks, offered-up 2 in
the same 10-year span. And directors weren't the only ones
hitching their wagons to the Western genre gold rush. Actors
were plying their craft in Westerns faster than an outlaw
running from a posse.
In the 1950's, John Wayne (a favorite of both John Ford and
Howard Hawks) appeared in 5 Westerns. Fellow workaholic Kirk
Douglas was seen in 6. Oft time cowpoke James Stewart could be
spotted in 7. Real life hero (the most decorated combat
soldier of World War II) Audie Murphy seemed to be behind
every cactus and saloon as he logged-in 20 cowboy flicks in
the decade. And in just 10 years, the inimitable Randolph
Scott did 26 Westerns.
And those were just some of the big stars seen in boots and
spurs during the 50's. The public's demand for Westerns had
studios putting out A, B, and C-list pictures to fill
drive-ins and serve as opening features in conventional
theaters. Needless to say, they weren't all cinematic gems.
But the trend did provide a lengthy list of classics such as
Shane, Rio Bravo, The Searchers, and many others that are
still viewed by millions today.
Gone but not forgotten, the heyday of the Western in the
1950's can still be relived in videos, reruns, and the
occasional flash of brilliance as seen in Clint Eastwood's
multiple Oscar-winning Unforgiven (1992) and Kevin Costner's
more recent Open Range (2003).
Even if Hollywood stops making them, nothing can stop us from
watching them.
So saddle-up your sofas, pardners. We'll all share some red
eye and ignore the stares when we all yell, "YEEHA!"
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Roy Rogers and wife/co-star Dale Evans

Publicity art for Rio Bravo

Movie poster for Unforgiven |